Lidl Leaflet work - Trading Up Campaigns
A selection of some of the "Trading Up" campaigns I worked on at Lidl GB.
The idea behind the campaign was to show customers that when they switch to Lidl own brand products in the cost of living crisis that they get excellent and award winning products along with lower prices. They are not trading down, they are Trading Up.
The idea behind the campaign was to show customers that when they switch to Lidl own brand products in the cost of living crisis that they get excellent and award winning products along with lower prices. They are not trading down, they are Trading Up.